Privacy notice
Last updated 24 October 2026
SIPS Clinic Ltd ("SIPS", "we") runs this website. This notice explains what personal information we collect through it, why, where it goes, how long we keep it and what your rights are. We are the data controller for this information. We are registered with the Information Commissioner's Office (ICO), registration reference ZC132579.
What we collect
We collect personal information in only two places on this site.
- The newsletter sign-up. Your email address.
- The app testing sign-up. Your name and your email address.
If you email us, we will hold your email address, your name if you give it, and whatever you write to us.
Our sign-up forms do not ask about your health or your pregnancy. Signing up tells us only that you are interested in SIPS. If we later invite you to test the app, we will ask separately, with your clear consent, for the details we need to choose a representative group of testers, and we will explain at that point how that information is used.
If you agree to it when you first visit, we also use an analytics service to count visits and see which pages are read. It collects the pages you view, how you reached the site, your rough location, and your browser and device type. It does not collect your name or email address, and we never see your full IP address. It is off unless you say yes, and you can change your answer on our cookies page.
Why we use it, and the legal basis
- To send you our newsletter, with news of our opening, new articles and developments in the care of pregnancy sickness. Legal basis: your consent, given when you sign up. You can withdraw it at any time using the unsubscribe link in any email, or by emailing us.
- To contact you about testing the app, if you registered your interest. Legal basis: your consent, given when you sign up.
- To reply to you when you email us. Legal basis: our legitimate interest in answering the people who contact us.
- To understand how the site is used, through an analytics service, so we can see which articles help and where visitors come from. Legal basis: your consent, given in the cookie box on your first visit. You can withdraw it at any time on our cookies page.
- To run and protect the website. Our hosting provider keeps short-lived technical logs, which may include your IP address, to keep the site running and secure. Legal basis: our legitimate interest in running a safe website.
We do not sell your information and we do not use it to show you advertising.
Who we share it with
- An email service provider, which stores our mailing lists and sends our emails. When you sign up, your details are stored with that provider and a notice of your sign-up is emailed to us.
- A website hosting provider, which serves this site and keeps the short-lived technical logs described above.
- An analytics provider, only if you have agreed to it. It receives the usage information described above and processes it for us. It may also use some of it to run and improve its own services, under its own privacy policy.
These providers are based in the United States. Each builds the safeguards UK data protection law requires for transfers outside the UK into its terms of service, through a data processing agreement that includes the UK's international data transfer provisions, so your information is covered by those safeguards when it is stored or sent by them.
We will share information if the law requires us to.
How long we keep it
- Newsletter. For as long as you stay subscribed. If you unsubscribe, we remove your address within 30 days.
- App testing interest. Until the testing programme ends or you ask us to remove you, whichever is first. We review this list at least every 12 months and remove anyone we no longer need to contact.
- Emails you send us. For up to two years after our last contact with you, unless we need to keep them longer to deal with a complaint or a legal matter.
- Analytics. Our analytics provider keeps visitor-level data for 14 months, after which only aggregate reports remain.
Your rights
You have the right to ask us for a copy of the information we hold about you, to have it corrected, to have it deleted, to limit how we use it, to object to our using it, and to have it sent to you or another organisation in a usable form. Where we rely on your consent, you can withdraw it at any time, and that will not affect anything we did before you withdrew it.
To use any of these rights, email info@sips.health. We will reply within one month.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would welcome the chance to put things right first.
Children
This site is for adults. We do not knowingly collect information from anyone under 18.
Changes to this notice
We will update this page if what we collect or how we use it changes. The date at the top shows when it was last changed.
Who we are
SIPS Clinic Ltd, registered in England and Wales, company number 16106274. Registered office: 3rd Floor, 86-90 Paul Street, London EC2A 4NE. Email info@sips.health.